JustFood published an article on May 26th, 2026 entitled "The use of AI in food NPD is changing." In it, JustFood writer Laura Syrett consulted with various experts on different ways that food manufacturers are using AI in their New Food Development (NPD) processes in order to achieve a competitive advantage.
Green Project CEO and Founder Sam Stark was among the experts consulted:
Stark... says the technology is helping connect decisions that were historically made separately, such as procurement, product quality and marketing and emissions reductions.
“AI is becoming the common layer” helping staff work from the same data simultaneously... “When you can model the carbon implications of a formulation change or a supplier switch before you commit to it, sustainability stops being a constraint on product decisions and starts being an input to them."
Stark adds AI surprises many food companies with analysis that says the ingredients driving the highest emissions are often those with the most supply risk, price volatility or geographic concentration. “AI makes that overlap visible in a way that wasn’t possible before and suddenly the business case for acting on it becomes much easier to make internally.”
